The Runner-ups :-/-
"Chhota credit"---- Vodafone delivers again. The ad featuring the anxious little girl and the sweet little gentleman, and their friendship over one drop of ink. Totally impeccable. The concept is vodafone will credit Rs10 for its subscribers when they run out of balance, any the ad uses a similar concept in a lovely parallel setting and WHOA!! it was bang on target. The customer gets the message of the ad, he feels good viewing the ad thereby the brand itself becomes a feel good brand hence instilling a lot of positive vibe to the mother brand(same with the little-girl and the helpfull dog series ). The girl looks cute, and the boy looks like a new age-cool-guy(remember Ishaan of TZP), the teacher collecting the papers is not the one we used to have in school days instead she collects the papers with a gentle and smiling visage, the controlled usage of colours(mostly red and white), and the overall ambience+ execution makes it one of a kind. Congrats to the ogilvy&mather guys(the agency for vodafone).The genius of the ad lies in its ability to make you become nostalgic, we crave for our school days it brings back the beautiful little memories of the school time. You think about your schooltime sweetheart, the ink fights, monthly tests, leaking pens, ink bottles and finally the ad makes you a kid and you sport a mystic smile each time you watch it!!paisa vasool!!